

And I think that maybe that might be the key because oftentimes, in any industry, people are looking for a precedent or data that shows this idea is a good one or a feasible one. Things need to be innovated and I’m gonna be the one that does it.’ But what I did do was try to make the right decision for me at the time, whether or not it had been successfully done before. She said, “With the Innovator Award, I never a single time woke up in the morning and thought, ‘You know what I’m gonna do today? I’m gonna go innovate some stuff.


Swift started by acknowledging that she didn’t set out to innovate she just made the best decisions for her that led her there.
